Balanced Scorecard and research sites
Jorge Velasco Zamora MD, MBA, CPI, Monica Coronel BBA
CER Research Institute. Buenos Aires, Argentina.
It is likely that site managers are comfortable using ratios linked to the evolution of accounting and financial matters, after all, they provide relevant information such as profits or deficits; then, critical decisions for the future of the site will arise. However, such indicators, taken as unique, were important during the Industrial Revolution and most of the twentieth century; It is likely that a significant number of managers are slow to understand that new organizations face a different internal and external situation from traditional ones, for which many of them were prepared.